With the 1K Referal Program, Everyone Wins

For more than 23 years, we have watched what can happen when the right person receives the right training at the right time. One newly equipped coach can touch dozens—or even hundreds—of lives, and the impact rarely stops with the person sitting across from them.

That is the vision behind our new 1K Referral Partner Program.

We know there are people everywhere who have the heart to help others but may never have considered professional coaching as a calling, career, ministry, or meaningful second chapter. They may be the friend everyone calls in a crisis, the ministry leader who naturally walks alongside hurting people, the caregiver who understands what compassion requires, or the encourager who has always had a gift for helping others see what is possible.

Sometimes all it takes is for someone to recognize that gift in them and say, “Have you ever thought about doing this professionally?”

Our Referral Partners help us make those introductions.

For every qualified student they refer who enrolls in one of our two participating professional certification programs, the partner earns $1,000. We take it from there—answering questions, helping prospective students explore the training, and guiding them through the enrollment process.

But the $1,000 commission is only the beginning of the story.

The real value of this program is what can happen next.

Here are the people and groups who can benefit:

• The Referral Partner — earns $1,000 for a qualified enrollment, gains a meaningful way to help others discover a new professional path, and may strengthen relationships by connecting people with training that fits their gifts and calling.
• The Referred Student — gains access to professional training, new skills, greater confidence, a possible new career or second-career direction, and an opportunity to turn compassion, experience, or calling into meaningful professional work.
• The Student’s Future Clients — receive better-prepared, more knowledgeable support from someone who has been professionally trained rather than simply relying on good intentions.
• Grieving Individuals and Families — in the case of the grief coach program, people navigating loss may receive more informed, compassionate, faith-centered support during some of the most difficult seasons of their lives.
• Life Coaching Clients — in the life coach program, individuals may gain guidance around purpose, relationships, transitions, goals, personal growth, and meaningful change.
• The Families of Those Clients — when one person becomes healthier, more hopeful, more purposeful, or better equipped to navigate life, the effects often reach spouses, children, parents, and extended family.
• Churches and Ministries — gain access to better-trained people who can support members through grief, transition, personal challenges, and growth. A ministry may also identify someone within its own community who can become a stronger resource for others.

• Pastors and Ministry Leaders — may have trained coaches they can confidently refer people to instead of carrying every support need themselves.
• Church Members and Congregations — benefit when more people within the church are equipped to walk alongside others with skill, compassion, and sound Christian principles.
• Hospices, Caregiving Organizations, and Helping Professionals — may gain professionals with more specialized training in grief support and coaching.
• Employers and Workplaces — can benefit when trained coaches help people navigate transition, stress, loss, purpose, and personal development more effectively.
• Nonprofit and Community Organizations — may gain trained volunteers, leaders, or staff who are better prepared to support the populations they serve.
• The Student’s Existing Professional Network — a pastor, nurse, caregiver, educator, counselor, coach, or ministry leader who adds this training can bring those skills into work they are already doing.
• People Who May Never Have Sought Help Otherwise — sometimes a coach becomes accessible to people who would never enter counseling or seek traditional support but are willing to have a coaching conversation.
• Future Generations — healthier coping, better communication, greater emotional understanding, and stronger support can influence children and families long after the original coaching relationship ends.
• The Referral Partner’s Audience or Community — the partner becomes known as someone who shares worthwhile opportunities rather than simply promoting products.
• Other Potential Coaches — one graduate may inspire someone else to pursue training, creating another layer of impact.
• Anew University and Grief Coach University — gain qualified students, additional tuition revenue, stronger program visibility, and a broader network of people helping introduce the programs to appropriate candidates.
• Your Faculty, Staff, and Enrollment Team — stronger enrollment supports the continued work of delivering, improving, and expanding the training.
• The Broader Coaching Profession — benefits when more practitioners enter the field with substantive professional preparation, ethical standards, practical skills, and a clear framework for helping others.
• The Broader Christian Community — gains more trained individuals who can combine professional coaching skills with Christian principles in a thoughtful and responsible way.

And then there is the deepest ripple:

One partner refers one student.
That student may eventually help dozens—or hundreds—of people.
Each of those people influences a family, workplace, church, or community.

So the partnership is not only:

Partner wins.
Student wins.
Anew wins.

With over 23 years in this industry, I have never seen such an ambitious program implemented.
And perhaps we never will again.

Our partners know that both programs have a full 100% tuition guarantee. There is no risk.
There is only a transformed future where everyone wins.

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