Free and Easy Way To Promote Your Coaching or Counseling Services

This is so simple, it almost feels silly talking about it and it's probably not what you think it will be.  But this is a much overlooked way of promoting your coaching, counseling or specialty services.

Our PCCCA and Beautiful Life International certification program graduates have a free and easy opportunity to promote their coaching, counseling or specialty services by wearing their certification lapel pins.

Pins create curiosity and credibility. They are conversation pieces. People around you lean in to admire your pin and ask about it. And even if someone does not comment on the pin itself, they may remember your services when they are needed.

“Your certification lapel pin is a passive yet effective way to share what you do,” says Evan Bush, president of PCCCA. “Why not wear your pin to church, civic or board meetings or other networking events. When asked, it will give you an opportunity to share what you do so your ideal client can easily identify themselves. In addition, it will give others an ongoing, visual reminder about your work and create an opportunity for them to refer you to others.”

Jenny Grace Morris, MCLC

Jenny Grace Morris, MCLC

Make sure you have plenty of business cards with you so that you can give them your card as well as obtain their name and email so that you can follow up with them.  Always offer to contact them rather than hoping they will contact you.  People get busy and forget.   After you give them your card, just ask, "When is the best time for me to follow up with you about this?"​  That question presumes you will receive their contact information as well.

At last year’s Barefoot Mastermind, Master coach and trainer, Jenny Grace Morris presented an interactive session on creating your elevator speech. Those of you who were there left the session with a customized elevator speech that quickly allowed you to share your services in such a way that your ideal client could connect with you to learn more or hire you.

In this post I am going to show you a formula so that you can come up with your own elevator speech to use with your certification pin.  

These elegantly designed pins are just the right size. They are only 1.25” round so they are not obtrusive but just big enough so that your certification title is legible.  Because they are shiney, they don't photograph well but you can see in the image below that they are dimensional, either die struck, Cloisonné hard enamel, with or without glossy resin.

Certification Pins:  CCLC, MCLC, Certified Christian Counselor, Stress Relief Coach, Joy Restoration Coach

If you want to get more out of wearing your certification pin, below is an elevator speech formula specifically created to help you respond engagingly when someone asks about your certification pin:

"Thank you for asking. I am a certified _______________________ and I specialize in helping my clients __________________________ without / so that they can _______________________________."


  • Thank you for asking. I am a Certified Christian Life Coach and I specialize in helping my clients discover their life purpose, without spending years struggling with what they should be doing.
  • Thanks for asking. I am a Certified Stress Relief Coach. I specialize in helping my clients overcome dangerous stress symptoms so that they can stay healthy and enjoy their lives again.
  • Thanks for asking. I am a Certified Joy Restoration Coach. I help my clients overcome a heartbreaking major loss, often in a matter of months rather than years, so they can again live fulfilling, productive lives.

Action Step:  Designate at least one day / week to wear your certification pin.

Our readers and I would love to hear from you if you have discovered a creative way to promote your services. Just add your comment below!

© 2015 Leelo Bush PhD​


You have Leelo's permission as long as you include the complete copyright statement below:

Leelo Bush PhD, Founder and Director of Training at the Professional Christian Coaching & Counseling Academy PCCCA

“Leelo Bush, PhD is recognized globally as a Christian Coach training curriculum creator, speaker, host of the Reach Higher Show ( and innovator as well as a marketplace ministry and training expert. Discover your hidden potential with her FREE 5-Minute Success Predictor Quiz at"

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