Financial Freedom from Passive Coaching or Counseling Income

Wouldn't it be great to be able to add stable, recurring income to your coaching or counseling practice? Or, to have beneficial information to offer those whose budget is too low for your services right now, but who would really like to work with you? Below you will find the secrets to create passive coaching or counseling income.

If you are willing to put in some time and effort, information products can be an enormous help when it comes to both of these challenges and they can go a long way to stabilizing the income from a coaching or counseling practice.

Take a look at some of the pros in ministry, coaching or counseling thought-leaders … experts like Joyce Meyers, Brendon Burchard, John C. Maxwell, Beth Jones, Tony Robbins and many, many others. All of them have information products they sell. In fact, if you look at their income, you will see that a majority of it actually comes from sales of these products.

What do they know that you don't?

Even though I don't know your knowledge base, I do know that God has called you to get your special, unique message out to the world to help others. You are reading this because in your heart you know this is true.

The experts in our industry understand that working 1 to 1 is not the most efficient way to reach large numbers of those who need you. They also recognize that attempting to do that would only lead to exhaustion and burn out. There has to be a better way. And there is.

passive income image of coins and tree

Your solution is to create an information product.

First, let me explain what an information product is. What I am referring to is an instructional report, e-book or how-to audio or video. It may well be any combination of these. The more components that are added, the greater the value and the higher price you can charge. If this is new for you, it's not as difficult as you may fear.

Information products serve two important purposes:

By being able to offer info products for purchase, these can bring in enough additional income to even out otherwise lower income months and to provide a buffer if there are times when you are unable to work.

It is not unusual that someone really wants to work with us but doesn't perhaps have the budget. If you can offer them a solution that is within their budgetary means and helps them solve the problem on their own, they are going to have great respect and appreciation for you.

Then, when they have more resources, they will usually come back to you or even refer others who need you meanwhile. This means that you are creating another income source as well as establishing an opportunity to receive future referrals from others.

Basics of creating an information product:

If I have inspired you to consider creating an information product, you may need ideas on subject matter. Here are a few tips to get you started.

  1. FAQ - If you are like most of us, you likely receive questions about certain topics over and over again. Instead of replying with long, repetitive emails, why not create an information product that covers these topics?
  2. Considering the pre-work that your clients do before working with you. It is not unusual to request that a client read a book or complete a worksheet to create a baseline for the work he will do together. You can add a helpful guide to make this process easier and more informative while adding additional information to give value.
Guide to Product Creation

create the content of your information product:

But what if you still aren't sure about the exact topics? Don't worry. I will teach you how to identify your subject matter.

What if you were still need to discover what your perspective client will buy?  Take the guess work out of the equation. You will learn exact research how-to's to create what your clients want and will buy.

Do you need a step by step process to take this project from concept to completion? If yes, I recommend you check out my Guide to Product Creation. It's currently featured in our bookstore!

© 2016 Leelo Bush, Ph.D. All rights reserved.


Leelo Bush PhD, Founder and Director of Training at the Professional Christian Coaching & Counseling Academy PCCCA

Leelo Bush, PhD

“Leelo Bush, PhD is recognized globally as a Christian Coach training curriculum creator, speaker, host of the Reach Higher Show ( and innovator as well as a marketplace  ministry and business training expert.

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