How To Stand Out

You were never created to fit in, but to stand out. God has created you with skills and talents and a unique mission and voice to change the world. But the practical side of this is that you need to be able to finance your mission in a sustainable way. If not, you can’t make much of a difference, if any.

Have you ever considered what kind of a business model it takes to create an enterprise or ministry on the scale of Joyce Meyer, Dave Ramsey or John Maxwell? Their primary revenue stream does not come from not public speaking although it may appear to. Let’s take a closer look.

Image of Joyce Meyer book and cd

The list of those who use this particular model is so long that I could never name everyone. But, the fact is there is a replicable system that they use and you can use as well, to create a stable, sustainable income for yourself.

It doesn’t matter what industry you are in or whether you are working for a non-profit, a business or ministry of some sort. The model just plain works now and it will continue to work. It works for me and has for well over a decade. It works for Dani Johnson. It works for Oprah. It works for mega-coach, Anthony Robbins! It works for Dr. Laura (Schlessinger) and many others.

The model I am talking about is creating and selling information products.

They may take the form of books, CDs, MP3s, audios, videos, digital downloads such as ebooks, reports, courses, workbooks, product bundles and more!

Guide to Product Creation by Leelo Bush PhD

Because you and I are people helpers, what we offer is help to live a better life. This means our product is the information that helps others do just that, regardless of the form in which they consume it.

Your audience needs to be able to read your message, hear you or see you … perhaps all three.

This is very exciting because with your own product(s), you will be able to help so many more than you could just one-to-one.​

And here's the good news!

Creating products that your clients want and will buy is a lot easier than you might think, if you know how.

To help you, I have created a mini-course with workbook, where you can learn exactly how to do this. The best part is, it's only $57 (for the first 100).  And right now we have a copy for you if you haven’t already picked this up.

Learn more at:

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